It would be surprising to meet a monk or a talmudic scholar or a minister who would say, “yes, we burn the incense or turn down the lights or ring these bells or light these candles as a way of creating a room where people are more likely to believe in their prayers,” but of course that’s exactly what they’re doing. (and you know what? there’s nothing wrong with that.)
-Seth Godin (brilliant marketing author)
Godin is a smart guy and I really enjoy his writing. He is no theologian though so he may not be keen as to what other motivations there could be for this kind of behavior. Obviously there is more to it than what he is describing, but it’s certainly a legitimate side-effect!