The time-honored tradition of proving your political opponent is literally the Anti-Christ

I remember numerous people declaring that former US president Barak Obama was probably the anti-christ spoken of in the book of Revelation. I heard it regularly from different corners during his eight years in office. Then, when Donal Trump was elected, I started to hear the same thing about him. A quick google search shows that numerous books and articles were published about both of them. Here are a few of the covers:

Pictures of books declaring Obama or Trump to be the anti-christ.

I had assumed this was a more recent phenomenon driven by the sort of dispensational millennialist eschatology that is popular in parts of America. Reading Dante today though, I discovered a much older case of it!

In Canto III of Paradiso, Dante meets Constance, mother of Frederick II, one of the last great Holy Roman emperors. Though she is in heaven, she is remembered for breaking her vows to be a nun and leaving her convent to marry.

It was believed in Dante’s day that she was at one time a nun and had been taken from the convent against her will, in order to be married to Henry VI. The marriage took place in 1185, when Henry was 22 and Constance about 32. Their son was not born until nine years later. His enemies, who sought to identify him as the Anti-Christ, seized on the story that his mother had been in a convent, for according to an ancient prophecy the Anti-Christ would be born to an elderly nun.
-from the Sayers/Reynolds commentary on Paradiso III.109

I don’t know where this idea that the anti-christ would be born to an elderly nun came from, but it’s not so different than contemporary ideas like that The Mark of the Beast being a computer chip implant. Who knows. Still, in the middle ages having your first son at the age of 41 would have indeed been a bit unusual so it apparently served as a good enough excuse for Frederick’s political opponents to cast shade on him about 800 years ago.

My experience with small-time music promotion

There are SO many voices telling you that as an independent musician you MUST promote your work on every freakin’ social media platform. So I gave it a shot for once when I released my Dante 1981 Purgatorio album back in December 2021.  It was tiring to keep everything updated! Here are the rough results for anyone curious:

  • Soundcloud: Nothing but bots and spammers.
  • Facebook: Absolute ghost town.
  • Twitter: Almost nothing.
  • Bandcamp: Dead quiet.
  • Numerous playlist submissions: Zilch
  • Website: Nothing.
  • Instagram: Some activity!
  • YouTube: Some activity!
  • Newsletter: About 50% looked.

Verdict from my small personal experience:

  • YouTube is the easiest way to reliably share new stuff. It doesn’t require a streaming service.
  • Instagram seems by far the best way to get your stuff in front of strangers, at least in a fleeting way.
  • A newsletter with an email list of personal friends is by far the best, BUT even then, expect a lot of people to just be too flooded with information to actually read it or click through. Also, despite people personally subscribing, several reported it still ended up in their spam folder.

I can see why an artists would want to sign to a label, even if they lost a big chunk of revenue, just so they could outsource all the hype-machine stuff to someone else.